Do you want to gain more online visibility for your business? Search Engine Optimization is one of the best ways to give your site some online exposure. But what are the best and most fundamental SEO technique you can possibly do? Link building. The process of getting backlinks is perhaps the most effective way to ramp up your site’s search index ranking. And here’s the best news yet: You can get backlinks for free! Read ahead to know how to get free backlinks this 2018.
What are backlinks?
The only way to navigate around the internet is through links. Backlinks are external links that users can click from another website to yours. In Search Engine Optimization, techniques and strategies are done to build high-value links that can lead traffic to your site and elevate your search index rankings on Google and other search engines. In short, if you want to drive substantial traffic to your site – whether to raise brand awareness or increase sales – you want to start linking great-value links.
How do I get free backlinks?
Now that you know the basics of how backlinks work, how do you go about creating them? Search Engine Optimization has evolved from what it was. There used to be a time people can get backlinks through a bunch of easy methods. These days, due to the improved algorithm by search engines like Google, building effect backlinks have become one of the most challenging things in SEO. We are now required to create links that are legitimate and of high-quality. Thankfully, there are plenty of free methods to do this.
1. Guest Blogging
We put this on top of our list because it’s not only free, but it’s also highly effective. Guest posting on blogs is an excellent way to gain high-quality backlinks. There are plenty of well-established and high-traffic websites that allow guests to contribute content. But the great thing about guest blogging is its many benefits. Not only do you get backlinks, but you also get to put your name out there, making your posts visible to audiences that are targeted perfectly for your site. If you guest post on sites that have high authority and are trusted widely, you earn the chance to build your online reputation massively.
Starting your own blog may not be as effective as guest blogging on an authority website, but it will have virtually the same longterm effects. First, creating high-quality content that can be useful to your audience is one of the best ways to increase your search engine rankings. Second, blogging can help establish you as an expert in your industry. And third, it can drive quality traffic to your site and attract audiences that are likelier to buy your products. But remember, you need to blog frequently and to create useful and relevant content to achieve all of this.
3. Social Media
There is no denying what a colossal platform social media can be. Can it be used to increase your site’s SEO score? Directly? Google probably will say no. But indirectly, absolutely. Being on social media can give your business some added visibility. There are approximately 2.4 billion users on social media right now. By creating social media pages and sharing your content, you make your site available to quite a number of potential customers. Again, it’s best to have content that is useful, relevant, and shareable.
If you’re serious about having a successful SEO campaign, you should focus a lot of energy on building effective and high-quality backlinks. Search engines index all backlinks and hold a lot of weight when it comes to your SEO ranking. This is why it’s essential to generate quality backlinks from established and reputable. By using the three methods above, you can skip wasting your time on ineffective ways and focus on creating the best backlinks for your site.